Ceci n’est pas une brand
June 12, 2007
One of the training courses I run is about producing and delivering better PowerPoint presentations. This looks at ways to avoid Death by PowerPoint by using well-crafted, visually attractive slides to provide maximum impact and increase audience understanding and information retention.
In a future blog post I might collect some thoughts together around that topic, but for now I thought I would link to a pretty good example. Given that this is a slideshow with no presenter, there is text accompanying pictures which would not necessarily be the case if it was speaker-driven. However, it is still a great example of visual impact to deliver a strong message.
Notice that because of the limitations of SlideShare (and good taste on the part of the designer) there are no animations, no builds, just pure, simple, accessible slides. One of the disciplines I ask my course delegates to adopt is to print their slide deck in black and white, 6 slides to a page. Only if their slides are readable and make sense (and have impact) in this format will they be successful for a presentation. Maybe my new discipline should be “post it to SlideShare” which has similar limitations of size* and lack of animation .
*I know you can view it in full-screen mode but many people won’t do this, and those that do often want to see if the first couple of slides draw them in before doing that.
The Brand Gap Presentation is also an interesting insight into the topic of branding and marketing, which is often a theme which comes into choice of presentation style and touches on some of the areas I teach.
Your brand is not what you say it is, it’s what they say it is.